Marketing & Brand Voice

Purpose: This is the master reference for how Summit Home Services sounds in everything written under our name: ads, Google Business Profile posts, emails, texts, review replies, and the website. Jenna owns it. The…

Purpose: The hard boundaries for anything published under Summit's name. Brand Voice Guide covers how we sound; this doc covers what we may and may not say. Jenna enforces it on everything, including agency ad copy.…

Purpose: The five recurring themes all Summit content maps back to. Jenna uses these to plan the monthly calendar (Google Business Profile posts, email, website updates) and to brief the agency so paid and organic…

Purpose: How Summit runs its Google Business Profile (GBP): posting cadence, photo standards, Q&A handling, and ready-to-adapt post templates. GBP is one of our strongest lead sources alongside referrals and paid ads,…

Purpose: The rules and approved building blocks for Google Ads and Meta Ads copy. The outside agency writes and runs the ads; this doc is their guardrail and Jenna's review checklist. Nothing goes live without Jenna's…

Purpose: How Summit responds to public reviews on Google and other platforms. Every review gets a response: positive within 3 business days, negative within 1 business day. Jenna writes or approves all responses.…

Purpose: The standard structure for turning completed Summit projects into publishable case studies for the website, GBP, and agency ad creative. The framework exists so case studies stay honest: real work, anonymized…

Purpose: The working vocabulary list behind Brand Voice Guide. Quick reference for anyone writing as Summit: Jenna, the agency, sales follow-ups drafted by the agent. When a word on the avoid list shows up in a draft,…