Google Business Profile Content
Purpose: How Summit runs its Google Business Profile (GBP): posting cadence, photo standards, Q&A handling, and ready-to-adapt post templates. GBP is one of our strongest lead sources alongside referrals and paid ads, so it gets treated like a channel, not an afterthought. Jenna owns it; the agency does not post to GBP.
Cadence and ownership
- Posts: 1 to 2 per week, mapped to Content Pillars. Jenna drafts (or approves agent drafts) and publishes.
- Photos: 3 to 5 new job photos per month from CompanyCam, selected by Jenna. Anonymized: no house numbers, no faces without permission, no customer names in captions.
- Q&A: Jenna answers new public questions within 2 business days, pulling from FAQ Bank.
- Reviews: handled per Review Response Guide, not here.
- Profile facts: hours, service area (Riverton metro, Fairview, Lakeside, Cedar Falls, surrounding towns), and the four service lines stay current. Rosa tells Jenna when anything operational changes.
Post rules
Everything in Messaging Rules applies. GBP-specific additions:
- One idea per post, 40 to 120 words. GBP truncates; front-load the point.
- Every post gets a photo, and it must be our photo.
- One clear call to action: request an estimate, call, or "send us photos."
- Ranges only on money. Never a firm price in a post.
- No hashtags. This is not that platform.
Template 1: Seasonal maintenance (pillar: Know your home)
Gutters full from spring storms?
Overflowing gutters push water where you don't want it: behind siding and into fascia boards. Ten minutes with a flashlight after the next rain tells you a lot. Look for water spilling over the edges or pulling away from the roofline.
If you spot either, we'll take a look. Estimates are free, and we'll tell you honestly whether it's a cleaning, a repair, or nothing at all.
Request a free estimate.
Template 2: Project feature (pillar: Work worth showing)
Before and after: architectural shingle replacement in Fairview.
This roof was original to the house and had reached the end of its life. Our crew completed tear-off, decking repairs, and the new architectural shingle installation, then hauled everything away and swept the yard with magnets.
Wondering where your roof stands? Typical replacements run $12,000 to $38,000 depending on size and material, and we give you a real number after a free site visit.
Schedule your estimate.
Template 3: Emergency line reminder (pillar: Storm and emergency readiness)
Storm damage doesn't keep business hours. Neither does our emergency line.
Active leak, fallen tree, missing shingles after last night's wind? Call our 24/7 line. Dispatch and emergency tarping is a flat $450, and that fee is credited toward the repair if we do the permanent work.
No pressure, no scare tactics: we'll stabilize the problem first and talk about next steps after.
Save our number before the season picks up.
Adapting the templates
- Swap the town name to match the actual job (Riverton, Fairview, Lakeside, Cedar Falls).
- Keep the price ranges and the $450 fee wording exactly as written; those numbers are canonical.
- Rewrite the hook line fresh each time so posts don't read copy-pasted.
Q&A guidelines
- Answer the public question publicly, briefly, then invite direct contact for specifics.
- Price questions get ranges plus "firm numbers after a site visit or photo review."
- Insurance questions get process, never outcomes: we document and coordinate with the adjuster; the carrier decides.
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