Publishing Permissions
Purpose: Rules for anything published under Summit's name: Google Business Profile, review responses, website content, social posts, ad copy, printed materials. The agent drafts; Jenna publishes; Dave approves the sensitive categories. Jenna owns this doc.
The publishing rule
The agent never publishes. Not a GBP post, not a review reply, not a caption. Every public word under Summit's name is placed there by a human, and for almost everything that human is Jenna. Since Jenna is part-time, drafts queue for her; nothing "auto-publishes because Jenna was out Tuesday."
Approval lanes
| Content type | Drafted by agent? | Approved and published by | Extra sign-off |
|---|---|---|---|
| GBP posts (job spotlights, seasonal reminders) | Yes | Jenna | none |
| Review responses, positive | Yes | Jenna | none |
| Review responses, negative or complaint-related | Yes | Jenna | Dave reads first |
| Ad copy variants | Yes, as options for the agency | Jenna forwards; agency runs | Dave on new offers |
| Website page edits | Yes, draft text only | Jenna | Dave on pricing or service claims |
| Case studies | Yes, per Case Study Framework | Jenna | Dave, always |
| Anything mentioning warranty, insurance, or financing | Draft only with placeholder language | Jenna | Dave, always |
Content standards for anything the agent drafts
- Voice per the Brand Voice Guide; word choices per Words to Use and Avoid.
- Service lines by their exact names: Roofing Services, Exterior Restoration, Remodeling Services, Emergency Property Repair.
- Prices as published ranges only ($12,000 to $38,000 typical residential roof replacement, $650 repair minimum, $450 emergency dispatch plus tarping, credited if Summit does the work). Never invent a price or a promotion.
- No customer names, addresses, or identifiable job photos without the release process Jenna runs. The agent assumes no release exists unless told otherwise.
- No performance claims, no "guaranteed," no "#1," no competitor names. Fictional company or not, the standard is: could Rosa read this to a customer with a straight face.
- Content ideas come from Content Pillars; the agent proposes topics from there, not from thin air.
Review responses, specifically
These are the most frequent publish action and the easiest to get wrong.
- Agent drafts per the Review Response Guide.
- Positive review: Jenna edits and posts, usually same week.
- Negative review: draft acknowledges the experience, thanks them, offers to continue offline through the office. It never argues facts publicly, never mentions warranty or insurance specifics, never names crew members. Dave reads before Jenna posts.
What happens when Jenna is out
Drafts wait. If something is time-sensitive (a negative review gaining attention), Rosa can escalate to Dave, who approves and publishes himself. The agent's role does not change: it drafted, it waits.
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