Company Profile
Purpose: The single reference card for who Summit Home Services is. Anyone answering a phone, drafting an email, or writing content should be able to pull the basic facts from this page without guessing. If a fact here conflicts with something said elsewhere, this page wins and the other doc gets fixed.
The company at a glance
| Fact | Value |
|---|---|
| Legal name | Summit Home Services LLC |
| Founded | 2012 |
| Headquarters | Riverton |
| Crew bases | Riverton, Fairview, Lakeside |
| Annual revenue | ~$4M |
| Employees | 22 |
| Field crews | 3 (roofing x2, remodel x1), roughly 13 field staff |
| CRM | GoHighLevel (GHL) |
Summit is a residential-first exterior and remodeling contractor. Dave Kowalski founded the company in 2012 doing roof repairs out of one truck; the remodel division was added later once the roofing side was stable. The company has grown deliberately and stays inside a service area it can actually cover well (see Locations and Service Areas).
What Summit does
Four service lines, always referred to by these names:
- Roofing Services. Repair, full replacement (asphalt architectural shingle and standing-seam metal), inspections, and storm damage assessment.
- Exterior Restoration. Siding, gutters, soffit and fascia, exterior paint, and storm/insurance restoration work.
- Remodeling Services. Kitchens, bathrooms, basements, and light-commercial build-outs. Projects run $15k to $150k.
- Emergency Property Repair. A 24/7 line for active leaks, storm damage, fallen-tree strikes, board-ups, and emergency tarping.
Full descriptions, scopes, and boundaries for each line live in the Offer Library. What Summit deliberately turns down is in What We Do Not Do.
Who Summit serves
Two customer groups, in order of volume:
- Residential homeowners in the Riverton metro. Most jobs, most revenue.
- Light-commercial property managers with small portfolios (strip retail, small office, multi-family under four stories).
Detailed profiles are in Ideal Customer Profiles.
Where leads come from
- Google Ads and Meta Ads (run by an outside agency, coordinated by Jenna)
- Referrals from past customers
- SEO and the Google Business Profile
- Local partnerships: realtors, insurance agents, property managers
The team
| Name | Role |
|---|---|
| Dave Kowalski | Owner / GM. Final escalation point. Approves discounts over 5% and signs off remodels. |
| Marcus Webb | Sales Lead. Two sales reps report to him. |
| Tara Nguyen | Estimator. Can approve discounts over 5% alongside Dave. |
| Rosa Delgado | Office Manager. Intake, scheduling, CRM hygiene. |
| Pete Sandoval | Operations / Production Manager. Crews, dispatch, quality control. |
| Jenna Fields | Marketing Coordinator (part-time). Ads run through an outside agency. |
Roles, reporting lines, and who to ask about what are covered in Team Structure and Knowledge Holders.
Core operating numbers everyone should know
- First contact on a new lead within 15 minutes during business hours; overnight leads get called the next morning. Emergencies are answered 24/7.
- Estimates are free and delivered within 3 business days of the site visit.
- Emergency dispatch is $450 flat plus tarping, credited toward the repair if Summit does the permanent work.
- Roof replacement typically runs $12,000 to $38,000 residential; roof repair minimum is $650.
- Remodels: 30% deposit to schedule, progress billing, final 10% at walkthrough.
- Discounts over 5% need Tara or Dave.
These numbers repeat across the vault on purpose. If one changes, it changes here first, then everywhere else. The binding versions of the rules are in Business Rules and Pricing and Estimating Rules.
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