Summit Home Services is a fictional demonstration company created to show how an AI Company Brain works.

Team Structure

Dave KowalskiReviewed 2026-06-162 min read

Purpose: Who works at Summit, who reports to whom, and who to ask about what. New hires read this first. The agent uses it to route questions and drafts to the right person instead of defaulting everything to Dave.

The org at a glance

Summit Home Services has 22 employees: 6 in the office (one part-time) and roughly 13 field staff across 3 crews, plus a few floaters who move between crews during storm season.

NameRoleReports to
Dave KowalskiOwner / General ManagerNobody (owns the company)
Marcus WebbSales LeadDave
Tara NguyenEstimatorDave
Rosa DelgadoOffice ManagerDave
Pete SandovalOperations / Production ManagerDave
Jenna FieldsMarketing Coordinator (part-time)Dave
2 sales repsSalesMarcus
3 field crews (~13 staff)Field productionPete, via crew leads

Dave runs a flat structure on purpose. Every office lead reports directly to him, and he wants it kept that way until revenue justifies a second management layer.

The three crews

  • Roofing Crew 1 (Riverton base). Primary replacement crew, handles the largest roof jobs.
  • Roofing Crew 2 (Fairview base). Repairs, inspections, storm response, and overflow replacements. First call for emergency dispatch.
  • Remodel Crew (Lakeside base). All Remodeling Services work. Longest-running projects, only crew on progress billing.

Each crew has a crew lead who reports to Pete. Crew leads handle day-to-day site decisions; anything involving money, scope, or an unhappy customer goes up to Pete. Dispatch rules live in Crew Dispatch SOP.

Who to ask about what

TopicFirst stop
Pricing, estimates, discountsTara (then Dave for edge cases)
Lead status, pipeline, follow-upsMarcus
Scheduling estimates, CRM records, invoicesRosa
Crew schedules, job progress, quality issuesPete
Ads, website, reviews, GBP postsJenna
Anything nobody else can answerDave

Outside partners (not employees)

  • The ad agency. Runs Google Ads and Meta Ads. Jenna is the only point of contact; nobody else emails the agency directly.
  • The answering service. Covers the 24/7 emergency line and after-hours calls. Rosa manages the relationship and the call scripts.
  • Subcontractors. Occasional specialty trades on remodels (electrical, plumbing). Pete manages them; Dave approves any new sub before first use.

Ground rules

  1. One manager per question. Do not ask Pete and Dave the same thing separately and act on whichever answer you like better.
  2. Field staff talk to customers about the work, never about price. Price questions go to Tara or the assigned salesperson.
  3. If a role is ambiguous for a new situation, Dave assigns an owner and Rosa records the decision so it lands in the vault next review cycle.

Related

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