Marketing Responsibilities

Purpose: What Jenna Fields owns as part-time Marketing Coordinator, how the outside ad agency fits in, and where marketing authority stops. Jenna works about 20 hours a week, so this doc is also about what marketing deliberately does not take on.

What marketing owns

• The agency relationship. Google Ads and Meta Ads are run by an outside agency. Jenna is the single point of contact: briefs them, reviews their copy against Brand Voice Guide and Messaging Rules, and sanity-checks their monthly reporting. Nobody else at Summit emails the agency.
• Google Business Profile. Posts, photos, Q&A, and profile accuracy per Google Business Profile Content. GBP is Summit's highest-leverage free channel and it gets weekly attention.
• Review responses. Jenna replies to positive reviews within the templates in Review Response Guide. Negative reviews (3 stars or below, or any review mentioning a dispute) get a draft from Jenna and sign-off from Dave before posting.
• Content. Website updates, case studies built on Case Study Framework, and organic posts within Content Pillars. Field photos come from crews via CompanyCam; Jenna selects, crews never post directly.
• Lead source reporting. Monthly summary of leads by source out of GHL. Known weak spot: agency UTM tagging is inconsistent, so attribution is directional, not exact. This is a documented gap in the Knowledge Gaps Report.

What requires approval before publishing

Publishing is an approval-gated activity at Summit. The rules, consolidated in Approval Rules and Publishing Permissions:

Hard limits

1. No performance claims and no guarantees. We describe what we do and how we work. We do not promise outcomes, savings, or timelines in public content. Words to Use and Avoid has the specific language list.
2. No prices in marketing content beyond the published ranges already approved in Pricing and Estimating Rules, and even those only with Dave's sign-off.
3. No customer names or identifiable photos without a signed release, which Rosa files in Drive.
4. Ad copy about emergency service must state the $450 dispatch-plus-tarping fee structure accurately or not mention cost at all.

Working rhythm

• Weekly: GBP post, review sweep, agency check on live campaigns.
• Monthly: lead source report to Dave and Marcus; agency performance call.
• Quarterly: one case study, refreshed per Case Study Framework.

Because Jenna is part-time, anything outside this list gets queued, not squeezed in. Dave decides the queue order at the biweekly check-in.

Related

• Brand Voice Guide
• Messaging Rules
• Review Response Guide
• Publishing Permissions
• Approval Rules
• Google Business Profile Content